GTM Systems Builder

I partner with Engineering and Product teams to build technical solutions that help GTM teams operate more effectively. At Meta, I built infrastructure that scaled a sales org from 50 to 3,000+ reps.
Twelve years in marketing, six in GTM systems and operations. I thrive where technical problem-solving meets GTM impact—building systems and tools that sales teams actually use.
See the work → LinkedIn ↗
Bre Roz
3,000+
Global sales reps enabled
691%
Lift in video engagement
8.84%
Reduction in call prep time
2.75%
Sales lift, heavy users
What I Do
→ Build GTM systems and tools
→ Partner with Engineering and Product teams
→ Ship 0-to-1 technical solutions
→ Measure impact through adoption and efficiency metrics

Selected work

Three case studies from my time at Meta, building GTM systems and tools with Engineering and Product teams. Each shows how technical collaboration, systems thinking, and user research drive measurable business impact.
01

Building Meta's First Internal Sales Video Platform

Drove 691% increase in video views within one month of launch. Collaborated with engineering and UX to define product requirements and ship a 0-to-1 platform that became the primary video delivery system for 3,000+ reps.

691%lift in video views
57%more PDF downloads
Read case →
02

Gen AI integration without breaking the knowledge base

Partnered directly with the Gen AI engineering team to troubleshoot retrieval logic, implement fixes, and protect knowledge base integrity through a hybrid linking approach.

3.41%repo traffic via AI
100%integrity maintained
Read case →
03

Redesigning the sales hub for 3,000 global reps

Diagnosed that search, not content, was the adoption blocker. Translated business requirements into technical specifications and led Eng, UX, and Design through a complete platform redesign.

8.84%less call prep time
2.75%sales lift
71%traffic QoQ
53%more downloads
Read case →
Side quest

WatchUm

Eyes on the block.

View crime data for any apartment or home in Austin using official public police records so you can make informed decisions before signing a lease or buying a home... or just satisfy a bit of neighborhood curiosity. Co-built with Matthew Bahrenburg.

Explore WatchUm →
WatchUm home screen WatchUm incident detail screen
Side quest

DealDossier.io

The finest deals, curated.

Unsubscribe from all your promotional emails and get one instead. Every Thursday morning, DealDossier scans 50+ promo emails and surfaces only the actual sales — across fashion, beauty, home, tech, dining, and more — so you have it before the weekend. Free, no paywall, unsubscribe anytime. Built solo.

Explore DealDossier →
DealDossier home screen DealDossier weekly brief

Ask me anything.

Curious about my approach to building GTM systems, the Meta work, or how I partner with engineering and product teams? Ask my AI assistant—it knows my portfolio and can answer questions in real time.

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How I work

A mix of technical depth, cross-functional leadership, and data-driven problem solving. I'm most effective in fast-moving environments where I can translate between teams and build for scale.

Technical

  • Asana, Trello, Figma, Miro
  • Tableau, Google Suite
  • CRM platforms
  • AI tools & troubleshooting
  • Knowledge management systems

Professional

  • GTM strategy & ops
  • Sales enablement
  • Revenue operations
  • Product marketing
  • Training & onboarding
  • Change management

Leadership

  • Cross-functional collaboration
  • Stakeholder management
  • Influence without authority
  • Data-driven impact measurement
  • Scaling in fast-growth